How Fulproof Works

From Shopify connection to first shipment in as fast as 5 business days. Four steps to fully compliant DTC alcohol fulfillment.

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The process

Launch in four steps

No warehouse lease. No retail license. No compliance team. Just connect and ship.

STEP 01

Connect

Install the Fulproof app and link your Shopify store via API. Your product catalog and inventory sync automatically. Your theme and checkout stay exactly as they are.

STEP 02

Configure

Set shipping zones, carrier preferences, and compliance rules with your dedicated account manager. We assign a licensed retail fulfillment partner and ensure your products are stocked.

STEP 03

Go live

Activate fulfillment. When a customer checks out on your Shopify store, orders route to your retail partner automatically. Same-day or next-day shipping from Chicago.

STEP 04

Scale

Track every order in your brand portal. Weekly payout reports reconcile revenue, fees, and shipping. Unlock volume discounts as you grow.

What happens behind the scenes

Every order follows the same compliant flow. Your customer visits your brand website and completes checkout on your Shopify store using your theme, your branding, and your payment gateway. Fulproof captures the order via webhook the moment it is placed.

Our compliance engine checks the destination state to confirm the product category is permitted for shipment. The order is then routed to a licensed retail partner who has the product in stock. The retailer picks, packs, and ships with an adult signature requirement through our ShipStation carrier integration. Your customer receives tracking notifications automatically.

Onboarding timeline

Most brands go from first conversation to live DTC channel in five to ten business days. Fulproof reviews your product catalog and identifies which states your products can ship to. We assign a retail fulfillment partner and coordinate inventory. The Shopify app is installed and configured. You review everything in your brand portal, approve the setup, and go live.

Your brand portal

Every Fulproof partner gets a dedicated brand portal with full visibility into orders, fulfillment status, and financials. Pending orders, orders in fulfillment, shipped orders with tracking, delivered confirmations, and weekly payout reports that show exactly what you earned. Everything you need to manage your DTC channel in one place.

FAQ

Common questions

How long does onboarding take?

Most brands are live within 5 to 10 business days. Timeline depends on your product catalog, existing tech stack, and inventory logistics with the retail partner.

Do I need to change my Shopify theme?

No. Fulproof connects at the backend level through Shopify's API and webhook system. Your theme, checkout, and customer-facing experience stay exactly the same.

How do I get my products to the fulfillment partner?

During onboarding, Fulproof coordinates with your assigned retail partner to ensure products are in stock. Depending on the arrangement, brands ship inventory to the partner or the partner sources through existing distribution channels.

What if a state changes its shipping laws?

Fulproof monitors the regulatory landscape and updates compliance rules automatically. When a state opens up or restricts shipping, the change is applied before it affects your orders.