DTC Alcohol
Fulfillment

Fulproof connects your brand's Shopify store to licensed retail partners who pick, pack, and ship orders to consumers. Fully three-tier compliant, 48+ states.

Get started free How it works
0.39d
Avg. ship time
48+
States covered
$0
Setup cost

Why brands choose Fulproof

Most alcohol brands want to sell direct to consumer but hit the same wall: the three-tier system makes it illegal to ship bottles from your production facility to a consumer's door in most states. You need a licensed retailer in the middle. That is the entire point of Fulproof.

Our platform sits between your brand website and a curated network of licensed retail partners. When a customer places an order on your Shopify store, Fulproof's routing engine assigns that order to the best-fit retailer based on inventory, location, and compliance rules. The retailer fulfills and ships. Your customer gets their bottle. You keep full control of the brand experience.

There is no warehouse lease to sign, no retail license to apply for, and no distributor relationship to negotiate. Fulproof handles the operational complexity so you can focus on building your brand.

Built for spirits, wine, and beer

Most DTC alcohol platforms were built for wine clubs and then tried to bolt on spirits support. Fulproof was built from day one to handle all beverage alcohol categories. Whether you are shipping bourbon, tequila, natural wine, craft beer, or hard seltzer, the compliance engine adapts to the product type and destination state.

Shopify-native architecture

Fulproof is not an iframe. It is not a redirect to a third-party checkout. It is a Shopify app that integrates directly into your existing store. Your products, your theme, your checkout, your customer data — everything stays on Shopify. Fulproof adds the fulfillment layer underneath without disrupting anything your customer sees.

What you get
Everything included

Compliance built-in

State-by-state rules, age verification, and license management handled automatically across 48+ states.

Shopify native

Real-time order sync, automatic routing, fulfillment status updates. No manual uploads, no lag.

0.39-day ship time

Orders assigned and shipped from our Chicago fulfillment center in under half a day.

Flat-rate shipping

Predictable shipping costs for your brand and your customers. No surprise surcharges at checkout.

Own your data

Every order stays in your Shopify admin. Email lists, purchase history, and customer profiles belong to your brand.

Bottle engraving

Offer custom bottle engraving as a premium upsell. Coordinated with fulfillment partners who support it.

FAQ
Common questions
What is DTC alcohol fulfillment?
DTC alcohol fulfillment is the process of shipping alcoholic beverages directly from a licensed retailer to a consumer's door on behalf of a brand. Because alcohol cannot legally be shipped directly from most producers to consumers, a licensed retail partner handles the actual fulfillment. Fulproof orchestrates this entire process.
Do I need a retail liquor license?
No. Fulproof's retail partners hold the necessary licenses. Your brand does not need a retail license to sell DTC through our platform.
Which states can Fulproof ship to?
Our retail partner network currently covers 48+ states. Coverage depends on the product category and destination state regulations. The compliance engine automatically blocks orders to restricted states.
How much does it cost?
The Basic plan is free. Plus is $250/month. No revenue share, no per-order fees on Basic. See our pricing page for full details.
Is Fulproof three-tier compliant?
Yes. Every order routes through a licensed retailer who acts as the merchant of record. The retailer handles age verification, tax collection, and compliant shipping. No direct-from-producer shipment.
Ready to launch?
Stop leaving DTC
revenue on the table.

No onboarding fee. No revenue share. Go live as fast as 5 business days.

Get started free Book a demo