The Alcohol Ecommerce
Platform

Q: Do I need Shopify Plus?

No. Fulproof works on all Shopify plans.

Q: Can I use my existing Shopify theme?

Yes. Fulproof integrates at the backend level. Your theme remains completely unchanged.

Turn your Shopify store into a fully compliant alcohol ecommerce operation. Sell spirits, wine, and beer DTC without leaving the platform you already know.

Launch your store How it works

Why Shopify for alcohol ecommerce?

Shopify has the best checkout conversion rates in ecommerce, a massive app ecosystem, and a development community no alcohol-specific platform can match. The problem has always been fulfillment — Shopify does not natively handle the compliance requirements of shipping alcohol across state lines. Fulproof solves that. We add a compliant fulfillment layer to your existing store.

How Fulproof compares

Most alcohol DTC platforms force you onto their proprietary checkout or embed an iframe on your site. Your customer leaves your brand experience at the most critical moment. You lose control of customer data and cannot run native Shopify marketing tools. Fulproof takes the opposite approach. Your Shopify store is the store. Nothing changes for the consumer. Fulproof works entirely on the backend.

Works with your existing stack

Klaviyo for email, Judge.me for reviews, Rebuy for recommendations, Google Analytics and Meta Pixel for tracking, ShipStation for carriers — everything you already have installed continues to work exactly as before. Fulproof operates at the fulfillment layer, not the checkout layer.

FAQ

Common questions

Do I need Shopify Plus?

No. Fulproof works on all Shopify plans including Basic, Shopify, Advanced, and Plus.

How is Fulproof different from AccelPay or Speakeasy?

Fulproof is Shopify-native. Orders process through your Shopify checkout, not a third-party iframe or redirect. You retain full ownership of customer data and can use all of Shopify's built-in marketing and analytics tools.

Can I use my existing Shopify theme?

Yes. Fulproof integrates at the backend level. Your theme, layout, and customer-facing design remain completely unchanged.